📣 Substack Landscape Report is ready and free to read!

Your go-to source for building a successful newsletter business.

Hey everyone,

I’m thrilled to announce that “2024 Understanding The Substack Landscape Report” is ready and free to read!

This one-of-a-kind report provides valuable insights derived from an analysis of 75K Substack newsletters.

With this report, we aim to:

• Provide a clearer picture of the Substack landscape

• Explore newsletter operators’ behaviors

• Identify opportunities within the newsletter market

I hope you find this report useful and that it sparks new ideas and opportunities for you.

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Before sharing a few key highlights from the report, I have some exciting news.

We’re launching a paid membership for Newsletter Circle in January 2025.

As a paid member, you’ll gain access to exclusive content, including mini-reports on newsletter growth and monetization strategies, additional interviews, live webinars and AMA sessions.

And here is the best part:

We’re offering special early-bird pricing for annual membership for a limited one-week period!

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The last day is December 1st!

A Few Key Highlights from The Substack Landscape Report

Language Preference

87.2% of the newsletters are in English, which is the biggest group.

Publishing Frequency

Monthly publishing is the most preferred frequency (24%) followed by weekly newsletters (21%)

Paid Subscription

36% of the newsletters offer a paid plan, which makes up 27K newsletters.

Active Newsletters

There are 41K active and 34K inactive newsletters.

Average Paid Subscription Prices

Among 20K active newsletters that offer paid subscription, the average subscription prices are:

• Avg. Monthly Price: $10

• Avg. Yearly Price: $96

• Avg. Founding Price: $310

Top 3 Newsletter Groups

When we look at subscriber range and publishing frequency together, the top three largest groups among them:

• 1K-2.5K subscribers & weekly (15.1%)

• 1K-2.5K subscribers & multiple times a week (10.5%) 

• 1K-2.5K subscribers & monthly (9.8%)

Substack Notes

56% of all newsletters shared at least one post on Substack Notes.

These are just the tip of the iceberg. Read the full report now to uncover all the insights.

👉 Do you want to reach 2,800 newsletter operators & enthusiasts?

Thanks for reading, and don’t hesitate to reply if you want to contact me.

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