75K Substack newsletters analyzed

Your go-to source for building a successful newsletter business.

There is a need to see the big picture to have a better understanding of what’s going on in the newsletter landscape.

With this aim, I analyzed over 74,000 Substack newsletters and will publish a FREE report in Nov’24.

Here are some initial findings:

• 87% of newsletters are in English.

  The second most common language is Portuguese, followed by Spanish, French, Italian and German.

• 23% of the newsletters disclose the number of subscribers they have on the landing page.

  51% of these 17,400 newsletters have subscribers between 1,000 and 2,500.

  16% has 2,500 - 5,000 subscribers, which is the second biggest group.

• 36% of newsletters offer a paid plan.

All of the above figures include both active and inactive newsletters. However,

• 44% of all newsletters sent their last issue before April 1st, indicating a potential of over 33,000 inactive newsletters.*

• What is even more striking is that almost half of those potential inactive newsletters can be classified as new launches. So, they joined the newsletter graveyard shortly after the launch.

So, in the upcoming report, I’ll delve into the details of active and inactive newsletters separately and look for the following:

• Publishing frequencies

• List sizes for paid & free subscriptions

• Pricing details for paid newsletters

• Regular publishing behaviors

• Age of the newsletters

• List sizes

• Categories

• Preferred social media channels

• Usage of “recommendations” features

• Usage of Substack Notes

This report will be a gold mine for you to: 

• understand the space you’re part of

• explore other creators' behaviors and strategies

• identify opportunities in the market

Would you like to get
one of the most comprehensive analyses of newsletters?

If you want to be notified when I launch the report, join the waitlist using the link below.

👉 Do you want to reach over 2,800 newsletter creators & enthusiasts?

Thanks for reading, and don’t hesitate to reply if you want to reach out to me.

Ciler

*Data collection date: May 8th, 2024