"Build an asset (media), not a newsletter business."
Follow these steps while starting out
"If I had the chance to do things differently from the beginning, I would emphasize building a community right from the start."
Build your online business with an offline mindset
"This is a retention and unit-economics business, and if you don’t delight (and retain) the user, you’re toast."
34 newsletter creators shared what they struggle with the most
"We started by sending a minimum viable product (MVP) to 78 friends and family. We ourselves had the pain point, but we wanted to confirm others also craved the service."
"It all starts with content. Find a topic or angle that you can do better or different from everyone else."
"Maintaining engagement is actually the most effective growth strategy."
“My biggest piece of advice to anyone looking to sell any business that they run and have built is to make sure you’re prepared personally."
What I learned from the interviews
"There are days when I feel like this is my life’s work.“
